3 Stages of the Sales Funnel

One of the most-effective marketing techniques for building the online business is to use the sales funnel and capture pages to get the attention of the potential client. A sales funnel is great for membership sites, sales videos, sales letters, product launches, and webinars. By capturing the e-mail in the sales funnel, it is much easier to connect with the prospects in the future with the intention of promoting services and products. Sales funnels can at first seem quite complication for those with minimal experience with designing and creating sites. Initial attempts can take several weeks or even months to complete. But, with the right know-how and tools, the process of creating sales funnels can be completed much quicker overtime.

Here are the three stages that make up a typical sales funnel:

Lead Generation

When it comes to increasing the potential customer base, a web-based business is certain to rely on a variety of techniques to bring in new leads, such as content marketing, social media, SEO, and events. A varied mix of inbound marketing strategies is crucial to bring in a constant supply of fresh leads on a daily basis. A regular supply of in demand and relevant content or media is needed to maintain the attention of the audience. Use SEO to get a better placement in the search engine, while social media channels should be used to actively engage with the customers.

Lead Nurturing

Once the lead generation stage has attracted a long list of sign-ups, you should start the process of nurturing the leads. Marketing to a list is achieved with either a passive or active approach. In general, the more active and engaging approach can achieve the most desirable results. Rather than relying only on the site based content and social media accounts, a business should also look at engaging with potential customers via an email campaign that delivers personalized and relevant information.

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Expansion of the Customer Base

Even after the first sales start coming in, a top-performing business will continue to market the signed-up customers in the hope of building an active and repeat customer base. A long-term customer is more likely to buy the expensive services or packages offered. Also, it is necessary to take the right steps to maintain the high retention rates. A loyalty scheme, one-time discounts or similar special deals for long-term customers is certain to help with keeping the existing customers active.

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