3 Techniques Of Increasing Your Domain Authority

3 Techniques Of Increasing Your Domain Authority

Domain authority is one of the most important things when it comes to SEO. The term Domain authority (DA) was introduced by Moz and it’s given on a scale of 0 to 100 where the ranking depends on inbound and outbound links of a website.

If you want to have a high ranking website you need to improve your DA. The good side is that there are a number of techniques that you can use to improve the DA. The common techniques that you can use include:

Doing deep linking

For your DA to improve you need to ensure that all the inner pages of your website are strongly built. You should also ensure that you optimize each of the pages for the specific keyword that you are targeting.

To avoid repetition you should use different variations of the keyword that you are using. You should also ensure that all the linking phrases that you use have the same keywords and anchor text links attached to them.

It’s recommended that you get as many external links from other websites as possible. Once all the links are in place, you should test them and ensure that they are functioning properly.

Creating a lot of linkable content

Here you need to regularly create articles and publish them in your blog. Experts recommend that you should publish the articles every day. When creating the content you should ensure that it’s clickable. You should also ensure that the content is of high quality.

Diversify your links

Link diversity is an off-page concept that you need to understand for you to easily improve your Domain authority. For ideal results you should diversify the links by getting them from different sites and sources so that each link that you use is calculated as a different entity.

One great way of diversifying the links is by submitting quality content to different websites.

If you are submitting a guest post to a website that allows two or three back links from the article that you are posting, you should point one link to any of your previous posts, another link to your home page and the final link to the most important category on the site.

Although, it’s usually hard to create high quality back links, you should avoid using machines to build the links. The best way of going about it is creating the links manually.

These are some of the best techniques that you can use to improve your DA. If you find that you can’t do it on your own, it’s highly recommended that you hire a professional to help you out.

Other things you should know about Domain Authority:

  • DA does not take into account Google penalties. A domain that is under a Google penalty naturally loses its rankings but if this is not necessarily known to Moz. So, the domain authority will still be high while the domain is under a penalty.
  • Google’s ranking algorithm takes into account hundreds of factors (nobody knows exactly the number but some predictions indicate that there are more than 200) while Domain Authority takes into account 40 factors only.
  • It’s not easy to change your DA score. It’s not something you can do on your website today and see the increase in domain authority immediately.
  • DA is based on a logarithmic scale. This means that it’s easier to improve your DA score from 20 to 30 but it’s much harder to go from 70 to 80. As you go higher in the scale, it becomes more difficult.
  • DA changes frequently so it’s not a metric to use to evaluate your SEO performance over time but rather a website metric to use for domain comparison purposes.

How is the domain authority calculated?

According to Moz, they calculate Domain Authority by taking into account a number of signals (40 in total) including:

  • The number of incoming links pointing to your website.
  • The quality and relevancy of incoming links
  • The quality of your website’s content
  • Social Signals (the popularity of your domain and contain in social media networks)
  • Your website’s SEO performance in general

How to find out the DA of my website?

To find out your domain authority score, go to moz open site explorer, type in your domain and look at the result.

improve domain authority moz

Moz Open Site Explorer

 

What is page authority?

Page Authority (PA) is similar to DA but instead of taking into account domain wide metrics, it uses signals that are specific to a particular page.

The given score is a prediction that indicates the strength of a page and how well it can rank on search engines.

A website that has a lot of high authority pages, will also have a higher DA (domain authority) score.

7 Practical Steps on How to Improve your Domain Authority

Now that it is clear what a domain authority is and how it is calculated let’s see how you can improve your domain authority.

These are the 7 steps to follow to practically increase your Domain Authority Score.

Step 1: Work on Your Off Page SEO
Step 2: On-Page SEO Optimization
Step 3: Work on Your Technical SEO
Step 4: Make Sure Your Website is Mobile Friendly
Step 5: Improve Your Page Speed
Step 6: Increase Your Social Signals
Step 7: Be Patient

Step 1: Work on Your Off Page SEO

Your link profile, is the most important metric of all. Websites that have a strong, clean profile will have a higher DA score than websites with a not so good link profile.

What is a strong link profile?

A website is said to have a strong link profile when:

  • It has incoming links from high authority websites
  • Incoming links are from related websites
  • It doesn’t have bad links (low quality links)
  • It has links from a number of unique domains

How to improve your link profile?

The process of improving your link profile is known as Off-Page SEO and it is related with techniques you can use to acquire good links that will eventually improve your rankings.

To make your link profile stronger, and among other things, improve your Domain authority you need to:

Remove bad links from your profile

Get rid of bad links. This process involves using a tool like Moz Explorer or Semrush to find out the toxic links.

You can then contact the website owners and ask them to either remove the link or add the “nofollow” tag to devalue the link.

If this does not work, you can use the Google disavow tool to remove the links from your profile.

Make your link profile stronger

Gain good links from other related websites. This is the tricky part and one of the most challenging parts of SEO.

Link building is a huge topic on its own and from experience, it is something that beginners find difficult to understand and execute.

If you are a beginner to SEO, I strongly recommend to read Lesson 6 of theComplete SEO Course, which explains step by step how to approach link building.

To give you an overview of the process, there are 2 major ways to gain good links.

#1 – Natural Link building

To have great content on your website that will attract links from other websites.

This is known as ‘natural link building’ and the theory is that someone finds your website, reads your articles, they like it and link to it from one of their articles.

For this to work, it is necessary to have link worthy content published on your website.

In other words, content that is insightful, useful and easy to read so that other webmasters will be willing to reference it in their articles.

Related your content:  Internet Marketing - The Essential SEO Audit Checklist

In practice, this process works and it is very beneficial but you need to be patient because it will take time to gain enough readership so that some of the readers will share your content in their blogs.

A good example of how natural link building works is the blog you are reading now.

My articles have been ‘naturally’ linked from websites like thenextweb, entrepreneur, marketingland, quicksprout and a bunch of other leading industry websites.

#2 – Blogger outreach

The second way to get good links is to reach out to other webmasters and let them know that you exist.

By doing so, you increase your chances of linking to your website within their articles.

Take a look at my post, how to drive traffic to your blog, which includes email templates you can use for your email outreach and other techniques to follow and get those precious backlinks.

Step 2: On-Page SEO Optimization

The next step in improving your domain authority is to work on your on-page SEO.

On-Page SEO has to do with optimizing your page and content.

My comprehensive SEO tutorial and SEO for Bloggers articles explain in details how to improve your on-page SEO, but the most important factors are:

  • Optimized titles and Descriptions
  • Proper use of Headings (H1 and H2) within your content
  • URL structure and SEO optimized permalinks.
  • SEO Optimizing your images, videos and other media elements
  • Using keywords naturally in your content (no keyword stuffing)
  • Adding internal links to your content (this is a very powerful SEO technique)
  • Formatting your content is such a way so as to have more chances ranking in Google’s featured snippets.

It is necessary to mention again that the quality of the content is the biggest ranking factor of all for both on-page and off-page SEO.

As stated by Google in one of their SEO guides, it is important to keep your content fresh and up to date.

content SEO

Fresh Content Guidelines – Google

 

Step 3: Work on Your Technical SEO

Technical SEO is related with low level SEO tasks and usually once you get your technical SEO correct from the beginning, you don’t have to deal with it again.

On the other hand, if the technical SEO aspect of your website is not correct, then this can have a huge impact on your Domain Authority and rankings.

The critical SEO settings you need to check include:

  • Register your website with Google Search Console and Bing Webmaster tools
  • Create and optimize your xml sitemap and submit to Google
  • Check your robots.txt settings and use Fetch as Google to ensure that Google and other search engine spiders can crawl your website without problems.
  • Consider migrating your website to https
  • Add structured data (schema) information to help search engines understand the context of your content
  • Make sure that you have a properly defined breadcrumb menu on all pages
  • Make proper use of hreflang (in case you have a multilingual website)

Step 4: Make Sure Your Website is Mobile Friendly

Having a mobile friendly website is no longer optional or nice to have but it’s mandatory.

mobile search volume statistics

Mobile Search Statistics Per Industry

 

Source

Here are a few reasons:

  • Mobile searches are now more than desktop (about 60%).
  • Most users start their search on mobile and then continue on Desktop
  • Mobile friendliness is a ranking factor (for showing in Google’s mobile results)
  • Google is working on a mobile first index and website’s that are not mobile friendly will simply not be included
  • Not having a mobile friendly version of your website (or responsive website), has a negative impact on your overall Domain Authority Score.

Hint: You can also consider adding AMP (Accelerated Mobile Pages) support to your website.  Read our step-by-step guide on how to make your website AMP Friendly.

If your website is not mobile friendly yet, the best way to start is to go to Google’s Mobile-Friendly Test and run the test for your domain.

Google will give you a nice report with recommendations on how to make your website mobile ready.

google mobile friendly test

Google Mobile Friendly Test

 

Step 5: Improve Your Page Speed

One of the known ‘signals’ of the Google ranking algorithm is page speed. Website’s that load faster, have an additional advantage over slower websites.

Improving your page speed will not only improve your rankings and domain authority but it will make the user experience better and this translates to more sales, leads and signups.

page speed importance for SEO

Page Speed Importance for SEO

 

It’s not always easy to tackle the page speed issue. There are a lot of technical elements involved and if you are not a developer or someone with technical knowledge, it can be very difficult.

Nevertheless, if you cannot afford to hire a developer to increase the loading speed of your website, you can check the following:

  • Remove unnecessary plugins
  • Upgrade WordPress (and plugins) to their latest versions
  • Contact your hosting provider and ask them to give you a report on your server’s performance. If necessary upgrade to a more powerful server.
  • Use a caching plugin (such as w3total cache)
  • Optimize the file size of images
  • Use a streaming service (like YouTube) for videos
  • Use a CDN (content delivery network) in case you have big CSS files and many images

Step 6: Increase Your Social Signals

Although officially Google has many times stated that social signals are not part of the Google Ranking algorithm, there is a clear coloration between pages that rank high on Google and social signals.

Pages that are popular in Google tend to have many likes, shares and tweets.

For the purpose of increasing your domain authority what you need to do is:

  • To work on your Facebook business page and try to increase your followers
  • To make sure that you have an active social media presence in some of the social networks so that the content you share will get some traction (likes, tweets, +1s etc)
  • To ensure that you have social media button on your pages to make it easy for readers to share your content
  • To check that your content looks good when shared using the social sharing buttons

Step 7: Be Patient

As mentioned in the introduction of this post, increasing your domain authority is not something that can be done overnight.

It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient.

Working systematically on improving your google rankings will also have a positive effect on your domain authority score.

Conclusion

To wrap it up, don’t be too obsessed about your domain authority score. It’s just a number that shows how strong your domain is, compared to other domains that exist in the Moz database.

A low DA score, does not mean that your website will not perform well on Google.

A high DA score means that you are in the right path, but it does not guarantee that you will get better rankings or traffic, it is just a prediction.

Always try to think of the big picture, which is to create a website that over time will achieve solid rankings in Google and other search engines.

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