Digital Marketing

6 Ways to Optimize Your Website Images for Google Images Search

If you want to optimize the images on your website for Google Images search, then you need to ensure two things. First, you need to optimize the images and second, you need to make sure that the page elements promote the ranking of those images in searches. You also have to optimize image size so that they load faster and enhance the loading speed of the entire webpage. Here are six ways to optimize them.

Image Size
The image size needs to be just the right. While image size does not directly impact ranking, choosing the right size helps the entire webpage to load faster and that is one of the attributes required to rank higher on Google. However, d not compromise on the quality and visual appeal while you try to shrink its size. Keep it as low as possible, while still keeping it high quality and visually appealing.

Image Name
Always keep a simple and straightforward name of the image. If the image is an SEO infographics about how to optimize your images for the web, name it optimize-images-for-web.jpg instead of img8523846472810-6579.jpg. This will clearly reflect in searches.

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Alt Text
The alt text is used as an accessibility feature, in case the image is not or cannot be displayed. It is a very important attribute, and beneficial too. Keep it to about 120-125 characters, and as many words as can describe the image best. Using keywords are not recommended, unless they very aptly define what's there in the image.

Title Tag
The title tag adds some extra visual information to the image when the cursor is hovered over the image. This does not hold the same importance as Alt text, but it does make the image more informative and sometimes is even displayed as caption. And you never know when Google might start giving more attention to it.

Google needs to know that you have used the image in the right context to build authority. For example, a page with nothing but an infographics of how to rank your website images higher will rank much lower than an infographics found on a page that has a complete article on this topic and the infographic to support it.

Schema Markup
Schema markup allows you to have additional information on your page about the elements on it, including images. This is a great way to have an edge over the others who simply write the Alt text and Title. With the help of the schema, you can add much more information about the image for the search engine to know, including an added description of the image, the location where it was clicked, the photographer or source of the image, etc.

Optimizing images requires quite some time and patience. If it's worth it, and is feasible for you, only then you should go for it. Otherwise you should spend that much time on something else, like content marketing. However, if you feel that higher rankings of your website images will lead to higher traffic then follow the above 6 rules and get going with it!

Source by Bruce Thomsan

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