A great idea needs a great deal of execution as well. Starting an e-commerce store is much more than selling a few products online. It is about creating a brand awareness amongst the buyers. While the appeal of the site and the loading speed form important aspects of all e-commerce stores, there is one factor that determines it all- the e-commerce platform.
An online store management which is based on PHP, MySQL, OpenCart is an open source platform available to all potential online e-commerce businesses. Also, support for OpenCart is available in different languages and currencies, thus increasing its validity.
Amidst a plethora of e-commerce platforms available like WooCommerce for WordPress, Magneto or VirtueMart for Joomla, OpenCart has gained a lot of traction. Th question here is what makes OpenCart development a foremost choice for e-commerce stores? A detailed insight into the advantages offered by the platform provides enough justifiable reason to choose it.
- OpenCart is user-friendly The elaborate administrative dashboard, which includes everything like catalogs, sales and extensions, combined with a simple interface makes the use of OpenCart easy and straightforward. The OpenCart 2 version is smartphone friendly and can be accessed easily from both Android and iOS.
- The templates are already available A well-designed e-commerce platform is required to lure the customers during the initial days. The design of the website should be unique and innovative, yet simple and easy to navigate by the customers. The thousands of templates available for OpenCart are all designed to stand out in their own particular way. Using readymade templates for the first few months also helps save time and money, making the process of starting your e-commerce sites faster and cheaper respectively.
- Customizations are easy to make A fair idea of PHP, MySQL and HTML can help you operate OpenCart all by yourself. The interface is also easier, allowing you to make changes or develop extensions to the template according to your preference.
- A plethora of information is available on OpenCart If you are new to using the tool, you won't feel alien using it because of loads of information already available about OpenCart. It is a well-discussed tool, with all types of information available on the internet. There are dedicated forums which discuss every minute detail of the platform, educating you well about it in the process.
- OpenCart offers thousands of extensions and modules The official OpenCart store sells over 14,000 extensions and 26 free core modules. This means you can browse through these and add as many extra functions as you want to your e-commerce store. It also features thousands of customization features and marketing tools, thus, never having to run out of an option.
- It is SEO friendly One of the most redeeming qualities of OpenCart is its SEO friendly interface. From controlling meta-descriptions to creating SEO URL from the administrative panel, every aspect of the website can be handled using this platform. SEO becomes easier and less complicated when working om OpenCart platform. The easy integration of the Google Analytics Tracking Code into the administrative panel further allows you to get a clear picture of the traffic to the store.
- Managing multiple stores is easy Expanding e-commerce ventures find it easy to use OpenCart due to the existence of the multi-store mode. Creating and managing new branches of the stores can be completed easily from only one admin panel. Regardless of different design, products featured and languages; everything is manageable from just one panel.
- OpenCart has different payment gateways installed This e-commerce platform also allows different options for payments (Source: http://docs.opencart.com/en-gb/extension/payment/ ). There are several pre-installed shipping methods available (Source: http://docs.opencart.com/en-gb/extension/shipping/ ). To create more options, extra modules can be added. The configuration process is also easier, thus, rendering OpenCart the best platform for online stores.
- Available in multiple languages with different payment gateways OpenCart is available in 17 different languages which comprise the major language group of the world. The easy selection of the language from the panel makes it easy to operate.
It can be very well-established that OpenCart is extremely easy to use and a helpful e-commerce platform, especially for the first time online retailers. The growing popularity of OpenCart as an e-commerce platform is a testimony to its multiple functions. Designing your e-commerce website using OpenCart will surely help you reach the epitome of success in the circuit.
Source by Anabik Chakraborty