Bread Crumbs Navigation for SEO

SEO or search engine optimization is all about making your website as search friendly as possible. One of the basic methods of making your website search friendly is to always provide the search engines with an important, contextual clue as to the topic of the linked page. This is where the importance of breadcrumbs comes in. How did this term breadcrumb come about in the list of SEO Glossary? Well, it is taken from the trail of breadcrumbs left behind by the characters Hansel and Gretel in the popular fairytale.

OK so what are breadcrumbs? Breadcrumbs are navigational links that appear below the page header. They are paths that let a user to orient within the website. These links provide a single hierarchical path even though there may be more than one path to access a webpage. Good SEO practices must choose the most frequently used route, or the route with the most appropriate context. They do not necessarily have to follow the directory structure.

For effective search engine optimization of web sites and usefulness of a website one must do the following with regards to breadcrumbs:

  • Incorporate breadcrumbs into online catalogs
  • Checkout catalogs
  • Have keyword-rich anchor text
  • Limit the number of crumbs to 6 or fewer
  • Avoid use of abbreviations
  • Capitalize the first letter of each word
  • Use full title when it is short
  • Titles must be short
  • Do not follow a spider's path for the breadcrumb.
  • Thus there are three types of web breadcrumbs: There are path breadcrumbs that are dynamic and show the path that the user has taken to reach a page; location breadcrumbs that are static pages located in the website hierarchy, and attribute breadcrumbs that give information on the category of the current web page.

    Related your content:  What Is SEO, and Why Is It Essential for Your Business?

    Source by Ricci Mathew

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