Facebook Advertising – How To Make Your Business A Success

Facebook Advertising – How To Make Your Business A Success

What is Facebook Advertising?

Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating anad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook.com.

The fact that Facebook has over a billion registered users makes it one of the main social platforms that you cannot ignore when it comes to advertising. It is indeed a fertile ground where you can easily put up your ads and be able to reach out to billions of potential customers. Regardless of whether you have your own business website, Facebook provides you with the necessary tools to create ads through which you can easily attract Facebook users back to your website for your business success.

Business Exposure

Facebook advertising literally means exposing your business to millions of potential customers who access the site everyday. The ad creation tool that Facebook puts at your disposal provides you with a very good opportunity to expose your business and reap the benefits that online business provides.

Targeted Advertising

One great way that you can make your business on Facebook is to take advantage of the site’s targeted advertising. Facebook allows you to target as specific segment of its users based on age, interest, location and much more. Facebook advertising also makes it possible for Facebook to place your ad (s) only on pages whose users mention specific keywords.

Customer Loyalty

Unlike with creating and promoting your business / product ad (s) on Facebook that cost you a minimal amount, establishing a loyal customer base on the site does not cost you anything except your time. Establishing a loyal customer base on the site is in no doubt one of the most effective ways to make your business a success. Just like with other business owners who have done it, you can easily create a fan page that makes it possible for you to interact directly with both your existing and potential customers.

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How you can make your business a success using your Facebook business fan page is not limited to interacting with your customers. It is on the page that you can also announce any special offers or promotions. This is also the page on which you have the opportunity to launch new products / service.

Low Advertising Cost

You certainly need to advertise your business to reach out to a large population of potential customers. Even when advertising is indeed necessary, the need to keep advertising costs low should remain top on your mind. Compared to advertising in any other way, Facebook advertising is very cost effective. It gives you the opportunity to make your business a success by allowing you to specify cost of advertising you are prepared to incur when advertising.

Effective Facebook advertising requires that you remain conversant with any changes that Facebook adopts. For instance, Facebook has revised its image policy relating to advertisements. The policy states that ad text cannot take up in excess of 20% of ad image. Any ad created contrary to this policy is automatically banned. Because you need to focus on running your business, it may be necessary to engage the service of a social media marketing firm to run your Facebook advertising ad (s) to make your business a success.

What is the best way to make Facebook Advertising?

Here are my five tips for creating a killer Facebook ad campaign:
  1. Mine audience insights. Facebook’s Audience Insights is one of the best tools you have at your disposal. …
  2. Create unique ad sets for each audience. …
  3. Accompany ads with landing pages. …
  4. Use striking imagery. …
  5. Establish a bid strategy and budget.

Source by Jon Amos


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