Whether you spend your time and marketing budget on SEO, on PPC, or a combination of the two (smart thinking!), It's important to stay abreast of Google changes to rankings on their results pages.
If you are a small to medium-sized local business, for instance, you might be aware that changes have impacted local SEO. If you've not familiarized yourself with Google Places and geo targeting, you could be missing out on getting a surge of traffic from very qualified local visitors.
Google Places & Google Boost
What is Google Boost and how will it affect your business? While it won't affect your organic Google listings, it can enhance them by giving you more coverage on the search engine results pages.
If you claim your Google Places Listing, you'll have the option to create sponsored / pay per click advertising from your account so that local listings will include your highlighted paid advertisement. Google will demonstrate a blue pin to help your ad stand out.
Google continually listens to the market place and finds digital ways to get them what they want. It's not easy to keep up with all that Google is doing so you might want to enlist some professional help so that you can consistently optimize your site for search engines and for user experience.
Get Help with PPC
As they said above, a combo of SEO and Pay per click could be smart thinking. They also recommend a generous helping of social marketing thrown into the mix of an integrated online marketing strategy as well. Don't go it alone or you'll have to suffer through trial and error instead of hitting the ground running on the road to traffic and profit. They can help you with Facebook PPC, Google Boost PPC , and other aspects of your marketing strategy.
Yes, Google makes it easy to manage a Google Boost account on your own but if you get some help from a search engine marketing expert, you have a greater chance of targeting the right key phrases, of writing eye-catching advertisements, of maximising every marketing dollar you spend, and of boosting traffic and sales on your website.
Source by Clint Maher