Do you know how to prioritize your website in a web search?
Common URL ranking methods of a few years ago, are now far outdated and perhaps even null. Below, we will see a few of these changes and how you can improve your SEO Ranking.
It's the goal of companies to have their web page ranked on the first page of a search result. The amount of time users spend viewing the first page of a search result is far greater than the time spent on the second and third page of a search result. In the past, companies have come up with creative ways to improve their search engine rankings. Often these methods involved trickery and a manipulation of how Google or Bing's search engines work. However, these times are different. In their attempt to improve user experiences, Google and Bing and other major search engines have changed how search results are prioritized.
Insert relevant related links
In the past, companies attempted to improve their SEO ranking by including many links that may or may not have been related to the content in the article. Furthermore, often times these links were from low quality websites. However, to improve user's search response quality, search engine giants like Bing and Google now attempt to prioritize websites that have higher quality and closely-related links. Your website now has better chances of becoming prioritized if it has relevant links with quality content and information. Your chances of actually having your website penalized by the search engine is increased if you include unrelated / low quality links.
PageRank and other factors
PageRank is a 1 to 10 ranking of a website's quality. The higher quality websites have a bigger number and higher rankings. Often, SEO experts would attempt to draw attention to their site by including links to higher ranking websites. However, now PageRank is not the only factor for determining the ranking of a website. The content of your site, the quality of your links, and the relatedness of the links together have become important indicators for determining a website's PageRank.
Domain name refers to the key words that the user may click to follow a link (like the URL). In the past, Domain names containing keywords related to the search were often prioritized. However, as search engines are attempting to screen out the high-quality sites from the low quality sites, the content and quality of the site, in addition to the domain name will determine a site's ranking. For example, if a user searches for home improvement furnishings, a site with the domain name homeimprovementfurnishings.com will only be prioritized if the content of site meets the search engines standards.
The rules of using Metatags
A Metatag is the text that falls below the domain name (the URL) that describes your website. Many large search engines (Google and Bing) no longer use Metatags for SEO rankings for the primary reason that these Metatags often don't properly represent the website's content or usefulness to the user. However, the Metatag your company attaches to your website should not be ignored! This description of your website should be attractive because this is what people will read to see if they are interested in visiting your website. This description should be very clear and easy to read to increase the reader's desire to click on your site.
Capitalize on current search engine trends
There are two primary methods SEO experts have utilized to improve a website's ranking. One method is by improving a website's content, links, and information. The second method involves manipulating the way the search engine optimizes search results. For example, in the past, search engines seemed to prioritize and match the searcher's (user) keyword to websites that contained the highest number of these keywords. With this in mind, site creators attempted to improve a sites ranking by flooding the site with keywords. Some even used the technique of making the keywords invisible and placing the keywords in the background of the site. However, major search engines are seeking focus their efforts on improving their user's experiences. Content and quality of the site seem to be a major deciding factor determining a site's ranking.
Source by Josh Lee