Network marketing is a business model that is increasing in popularity for a variety of explanations; especially combined with internet marketing. In all probability, you have been asked to join a network marketing company at least once in your life time and have received numerous e-mails recommending that you join various internet marketing groups.
There are a variety of reasons that this business model makes common sense for both organizations and persons.
It is unproblematic to understand why organizations employ network marketing to offer their products and / or services to the market since they realize tremendous savings in several areas; allowing the organization to offer their products and / or services to their customers at competitive prices. There are many other benefits to these organizations; not related to this article.
A person who wants to create an extra money stream or wants (sometimes needs) to work from home may wish to try to traverse the network marketing arena with dreams that the possible success drilled into them by their network marketing company come true for them. They listen to success stories told by experienced network marketers and mean to tell their story when they succeed. Sadly, well over 90% of people who opt for this avenue fail to realize the necessary achievement required in order to earn the privilege to relate their story because of their inability to attract the attention of prospects to follow them into their organization.
In my estimation, this business model hands every person, who wants to learn, the potential to earn more money than they would, most likely, earn as an employee by leveraging their time off of the efforts of others. It is easy to understand the concept that it is better to have many people doing a little work; rather than one person accomplishing 100% of the work.
Why, then, do most network marketers fail when they are in a fair system; a system that allows them to leverage their time just like most wealthy people do? I believe that it is the lack of education and leadership skills; not the business model that contributes to this demise.
People leap into a network marketing business before they learn how to succeed using this venue and, more importantly, how to put into action a system that is of use. That's just like diving into a pool before taking swimming lessons. There are systems that teach entrepreneur minded people how to market successfully utilizing the networking business model and the internet. People who gain expertise in the principles and procedures behind network marketing are the people who are equipped to be the knowledgeable leader that everyone is eager to follow.
by Pat Selby