Digital Marketing

HTTP or HTTPS? Know What's Better for the SEO of Your Website

Deciding whether to choose HTTP or HTTPS can be quite a daunting experience if you don't understand the difference between the two. HTTP stands for hypertext transfer protocol, while HTTPS stands for hypertext transfer protocol secure.

Google has recently revealed that they will improve rankings based on HTTPS, as it improves security, boosts ranking and increases referral data. There are a range of benefits to choosing HTTPS over HTTP, which should be explained in detail by your website developer, helping you identify the best method for your website in the future.

One of the benefits of HTTPS websites is the information you can gather. It provides more referral data than a HTTP website, enabling you to identify where your traffic comes from. This can be beneficial when working out what areas to target to improve SEO success and to learn more about your potential customer base.

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In addition to this, you may find your website enjoys a slight boost in ranking if you change from HTTP to HTTPS, due to Google focusing on this as one of their ranking procedures. While it doesn't hold as much weight in rankings as content, keywords, speed and navigation of your website, it may help give you that little added boost you need to rise to the top of the rankings when customers search for products or services that you offer.

HTTPS provides added privacy and security for your users, which is appealing to Google. Remember search engines are constantly adding algorithms to make users search experiences more enjoyable and memorable. This means that using a HTTPS website can really improve your chances of keeping users secure, protecting their user history and card information when making purchases.

If you aren't sure how these sites compare, think of the last time you logged into your bank account online. You will have noticed it showed HTTPS, but if you're searching for a general product and entered a supplier's website, it may only have showed HTTP. What is important to understand is that not all aspects of your site may need HTTPS; you may only need it for your shopping cart, ensuring your customers are safe and secure at all times.

It is important that you are aware that converting your website from HTTP to HTTPS can slow down your site considerably, which can have a negative impact on your SEO efforts. Search engines want your page to load quickly, anything more than a few seconds and your ranking can be compromised. If you are looking at a HTTPS site, then ensure you focus on speed. Remember that with this type of site there are extra communications that need to take place, which can slow down the loading process considerably.

The problem with the slowing of your site, is that your users are more likely to move on to one of your competitors if the page takes too long to load, so ensure you focus on speed when converting your site over.

You will need a SSL certificate; there are two options available, which should be discussed in detail with your developer. There is the standard and extended validation certificates, ensure you choose the one you feel is the best match for your site and your customers.

Register your HTTPS website with Google to ensure that they know you have taken the relevant steps to ensure an enjoyable and safe user experience. This can help you increase your chances of improving your ranking.

When it comes to SEO HTTPS is definitely the better option. It is not only favourable with search engines, but can improve your traffic at the same time.

Source by Anoop K Krishnan

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