Digital Marketing

Making the Most of Google AdWords

Google AdWords can be a great internet marketing tool, but you need to know how to use it effectively. Too many people try to use this system to market products and generate traffic for their websites without really understanding how to take full advantage of the system. They wind up pouring in more money than they realize and don't get nearly the kind of return that can make up for the amount of time and energy they've invested. If you want to make Google AdWords a part of your marketing strategy, you'll need to make sure you know how to get the most for your money.

Keyword Research

Before you even start looking to punch keywords into AdWords, you need to have a comprehensive and well-researched keyword list. Every time one of your ads pops up in Google in response to a keyword search, you're going to be paying. So you better make sure that those ads show up at the most appropriate times.

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You also don't want to have to pay top dollar for the most popular keywords associated with your niche. This is a great way to lose money quickly because, in addition to paying a high rate for the keyword, you're ads will be popping up frequently, effectively compounding the expense. It may seem like you want to have your ads associated with the most popular keywords in your niche, but what you really want is to have your ads pop up to the most highly targeted keywords that relate to what you're trying to sell.

This distinction isn't always clear, but there are a couple of things you can do to help make your keyword list as effective as possible. First of all, what would you type in to that little search box if you were looking for the products or services that your site offers? The terms you come up with as an answer to that question will help you put together a list of possible keywords for your site. Write down as many as you can think of and try to make sure they're as relevant to your website as possible.

Refining Your List

While your massive keyword list may be quite useful for things like article marketing, you'll want to pick out only the best and brightest for your AdWords campaign. One way to do this is to use Google's Search Suggestion Tool to find out how often people search for each of the keywords on your list. This will give you a good idea of ​​what people in general are most likely to search for. You can also use this tool to expand on your list of keywords and help you come up with some you may not have thought of.

You'll want to compile data on each of your keywords and record it in a way that makes it easy for you to compare them to each other. When you go to choose your keywords in AdWords, you'll be drawing from this list, but not necessarily in the way that you might think. The most popular and highly searched keywords are, of course, the most expensive. Plus, they're not necessarily the most highly targeted towards what you're selling. You want to choose keywords that the people who are likely to be interested in your product are likely to search for.

This may seem like an overwhelming task, but be patient. It can take some time and tweaking before you get your list just right and start seeing the kind of return on your AdWords investment that you're looking for.

Source by Anthony Chatfield

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