5 High-Impact marketing solutions for small businesses Must Employ
Small businesses that want an Internet presence to generate profits need to think about web design differently than someone who wants a website for information purposes only. Putting up the obligatory website that has some basic information about your company – a site that looks absolutely amazing, but can’t convert a single visitor into a customer is not worth the time and effort to build. And that is precisely what most businesses build.
They don’t know any better.
To build a website from scratch or to change your existing website into a lead generation website – one that converts visitors to leads and loyal customers – you need to do a few things:
- Build an irresistible offer.
- Allow your visitors to opt-in and get the offer, 24/7.
- Convert opt-in (leads) into customers and repeat customers.
Build an irresistible offer.
Your irresistible offer needs to be irresistible, of course. It should be something your visitor wants, wants now, and doesn’t want to leave your website without it. If you can figure what that is and offer it to them – you then have an irresistible offer. Ideally it’s free, it’s something they can have instantly, and it’s something that solves a big problem for them – something that will alleviate pain or perhaps bring them closer to realizing a goal.
Opt in forms.
Once they know they want what you’re offering, you need a way for them to get it – now. Not a single conversion can happen until they opt-in somehow, not until they provide their name and email address to you. That’s the deal. Your irresistible offer in exchange for a name and email address. Once you get those details from them, then you can provide the offer – in an email on another webpage. Where is not important. What’s important is that you found a way to get a new lead. You provided something great and now you can stay in touch with them via email and begin building a relationship … and hopefully (one day soon) a new customer.
Let’s back up a little. Once you have an irresistible offer, the next step is to present it to your visitors so they can see the greatness, too. You may come up with the best possible offer on planet Earth, but if you’re not able to get that message across to your visitor – it’s an irresistible offer with no takers. Still irresistible, just no one knows it, because you don’t know to explain it properly. That’s unfortunate for you – no leads. And it’s unfortunate for them – they don’t get to enjoy it.
So you need to clearly outline the benefits to them somehow. In a clear headline, a list of bullet points, or in a video or audio message. And if you do a good job you will convert them from a visitor to a lead. And then if you continue to do a good job presenting the benefits of your products and services after they opt-in; showing them you and your business are the best solution to their problems – they will convert from a lead to a customer. And if you continue to provide quality, you will build trust and they will convert from customer to repeat customer.
The a – z of marketing solutions for small businesses
Marketing is one effective way to have more clients and make your business known to people from across the globe. Whether you run a big corporation or small venture, marketing solutions are needed in order to bring it to success. No matter how taxing this can be, it will eventually be worth all the hardships you have experienced along the way.
Apparently, you wouldn’t need a huge capital for your online business if you know how to play the game in the marketing field. Marketing your own business does not have to cost you a large amount of money. Since the digital marketing world is now expanding, there are tons of cost-effective solutions that you can utilize to promote your brand as well as your services and products.
Listed below are some of the inexpensive marketing strategies that you can use to save more money in your small business:
1. Try Social Media Marketing
Without a doubt, one of the most powerful and low-cost marketing tactics is social media marketing. The use of social media platforms, such as Facebook, LinkedIn, Twitter, Google+, Pinterest, Instagram, and the like, is absolutely helpful in bringing more awareness of your business. It aids you in reaching new customers, not only in your geographic location but also internationally.
More so, social media is a great tool to promote everything about your venture. A strong online presence will surely increase your sales as well. So, sign up for any social media networks you think will be able to bolster your business today.
2. Commit to Email Marketing
Another brilliant way to advertise your brand is through email marketing. Some would say that this marketing solution is already irrelevant, but it is actually not. Reliable email marketing platform allows marketers to design targeted email campaigns for better results. Email marketing campaigns are still one of the most effective ways to boost your business.
You can use email to upsell and educate existing customers about your upcoming events, new products or services. In addition, this strategy lessens a paper trail, which is less sustainable and more costly than a month-long subscription to an email marketing tool.
3. Rely on Content Marketing
As a business owner, you need to create an official company website. Building one includes curating relevant and valuable content that gives you an opportunity to drive more traffic to your website and grow your customer acquisition. You can write contents, such as blog posts, proposals, and webinars, to strengthen your online presence.
A strategic content promotion plan will also make a huge impact on your venture, plus, these contents are shareable and your readers can easily post them on the social media accounts, which is also an opportunity to get new customers.
4. Reach out Industry Influencers
Never underestimate the power of bloggers and social media influencers. These people have plenty of readers and followers and they can easily promote your product or service. Some influencers ask for a high amount of payment to advertise your product but there are others who do it for free, especially if they like your product.
The first way to reach out to these people is to search for blogs and social media accounts related to your niche (like technology, food, or health) and shoot them a personal email about your company and product. Be clear of what you want but know that they have all the right to refuse your email.
Remember, you are asking for their favor, not them. You can also conduct blogger meet up and treat them with food or goodies to appreciate their help to your company.
4. Make Customers your Brand Ambassadors
According to William Arruda, in his article for Forbes, there are three steps in turning your customers to brand ambassadors:
- Get engaged- choose me.
- Get Enamored- Choose Me Again.
- Get enthusiastic- Tell Others to choose me
These 3 step milestone shows how you reach out to your market, turn them into loyal customers and use them to promote your business and get new customers. This is a long process because you need to build a brand and reputation. You also need a good risk management plan to avoid any issues that could destroy your company and eventually push customers away.
Despite the difficult, this is the cheapest and most reliable marketing strategy any business could apply. After all, authentic feedback from customers is a more powerful tool to grow your business than sales pitch even from your best salesperson.
Source by Edward Bordi
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