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Mobilegeddon: Google's Mobile Friendly Algorithm

Google has announced that it will roll out the biggest mobile-friendly algorithm change to date. The community has coined the term "Mobilegeddon" in response to Google's announcements.

What does it mean and how will it affect you or your websites?

Google's new algorithm determines a page ranking on its Google Search site based on the mobile-friendliness of the website. The surge in mobile traffic has spurred this update, as mobile traffic has increased faster than traditional desktop searches. Launched on April 21st, 2015, this will drastically change the landscape of page rankings on the most popular search engine worldwide.

Google has come out to say that this algorithmic update will only impact mobile searches and give boosts to mobile ready sites in Google's mobile search results only. It is confirmed to be on a page by page basis. So if some of the pages in website is mobile-friendly, it will still benefit from this latest update.

Unlike other search engines, Google's algorithm will be in real-time. Which means it can take anywhere from a few hours to 72 hours for Google's new algorithm to determine if your website is mobile suitable. It's thus important to index the main pages of your website as mobile-friendly. However, this new algorithm will only impact core search results and not Google News, Local Results, In the News and Videos.

Research has shown that 67% of Fortune 100 companies do not have a mobile-friendly site. These sites will take a hit as the algorithm rolls out in stages. Many large companies haven't been ready despite Google giving a 7-week head up. Not to mention the large array of small to medium enterprise websites. But the average consumer probably won't notice many changes.

Based on research, mobile searches have been taking a larger bite of the search query pie every year, while desktop searches have grown progressively smaller. Google is trying to close the gap between the ad rates or clicks on desktop and mobile, so it makes sense for it to gear searches towards mobile-friendly sites. Google is also banking on a change in consumer behavior. Desktop searches are geared more towards action than scanning compared to mobile searches. Mobile-friendly sites that render well on smaller screens will hopefully cause more consumers to buy products or make choices.

A problem that has since been discussed online is that this algorithmic update will not make much of a difference for the average consumer. Mobile searches have long been limited to scanning instead of hardcore research, and will probably remain that way even after the algorithm update. Meanwhile it could cause some minor blow-backs from certain companies who will move their ads to other search engines like Bing or Yahoo. Ad clicks finance a huge part of Google's core business like new technologies, new business and hardware efforts.

Whether or not this new mobile-friendly algorithm will create waves on the internet and the community, it remains to be seen. It would be interesting to watch how it all pans out.

Source by Dave Gosh

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