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Study Guide

Now, everyone prepares for tests differently, but I wanted to share some of my thought process with you. If you go into the test blindly or just try and jump down from topic to topic without any plan, you will spend much more time on this than necessary. Therefore, I created this guide to help walk you through the process and make it a little more detailed and goal oriented. There are plenty of valuable resources out there to help you with your journey. I will also provide links within to help with the following:

Learning Practical Analytical Skills

Joining Study Groups

Understanding and Utilizing Google's Help and Support

Taking Your Google Analytics Certification: FAQ, Tips and Vital Tidbits of Information

What is GAIQ?

The Google Analytics Individual Qualification is a test offered by Google to prove that an individual is proficient in the use and understanding of GA.

How much does it cost to obtain your Certification? $ 50.

How many Questions are there? There are a total of 70 multiple choice questions chosen at random. To pass, you need to score at least a 80% (56 out of 70 correct answers). Scoring an 80 will allow you to receive your Certificate and have your name listed in Google's list of Qualified Individuals. Not to brag, but here I am.

How long my GA certificate is good for? Your certificate is good for 18 months and must be renewed at the end of that time period.

Why should I obtain my GAIQ? Besides the obvious "it looks great on a resume" and is a must for any SEO to be taken seriously, if your company is interested in becoming a Google Analytics Certified Partner Google requires at least 1 employee to have completed his / her certification.

List of requirements to pass GAIQ:

Knowledge of how to use GA

Knowledge of how GA works (cookies, etc.)

Knowledge of RegEx (Regular Expressions)

Ability to think logically about a problem

List of GAIQ Preparation Resources

Test your abilities, it's going to be your number one resource: Don't be afraid to explore and poke around while you're there.

These presentations and lessons are very useful. As are the following sources of info:

Course Preview: Watch the Videos and get involved in the community

Take the Course: Enjoy it give you confidence and help you release some stress.

Google+. Trust me, you would like to check out this sites:

Justin Curtoni: A true GA-Guru

Thousands of Analytics savvy professionals can help you

Analytics Academy: Great for your training period

Academy Community: Ask questions and get answers from trusted and reliable sources

Some of the best links for practice: If you think RegEx is tricky, the following links are really useful:

IP Range Builder

Google Play URL Builder

GAIQ Study Group

Ask an Expert

Taking the GAIQ Exam

Before the Test

Make Notes: they can be digital or even an old fashioned notebook – but just make sure you're taking notes.

Be confident: There's no set date, so it's a waste of time / money to take the exam before you're ready.

During the Test

Re-Read the question and possible answers twice

Double check your answers

Don't Rush

Remember that this is an Open Book exam – that means that you can have your Google Analytics open for any reference

You can pause the test and take breaks – doing so is always helpful if your mind starts to clutter

Eliminate wrong answers – you can actually score-out incorrect answers for later reference

Some GAIQ specific advice

If you can utilize two computer screens, then do so

For practice and learning

The test is only available in English

Google gives you feedback on common incorrect answers

My Wishes to you:

Stay calm. You're a pro SEO and you've probably passed many tests in your life. It's not as daunting of a task as it may seem. Use these tips and let your confidence soar. I wish you nothing but the best of luck in your personal journey and development as a search specialist. Good luck! Once you receive your Certificate:

Don't forget to have your name listed.

GAIQ: Proof of Qualification Now Available!

Search for individuals who are individually qualified

Are you ready? Start your test here! Got any advice that may also be helpful for other SEO professionals who are taking their GA certification? Leave your wisdom in the comments below!

Source by Tony Velazquez H

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