Types and Uses of Brochure Printing and Folding

Brochure printing comes in a variety of different folds and uses, which make it an excellent candidate for your next marketing campaign. When you seek brochure printing online, you should always know what your options are in case there is something you're missing out on. You can always get your pieces custom coated with aqueous and UV applications, vibrantly printed with 4-color technology and customized with hole-punching, specialty fasteners and more. But the folding scheme is what's going to help your customers either sail smoothly right through, or get confused and throw it aside.

Half-folds and letter-folds are among the most common forms of packaging your brochure printing information. The former is the most basic and allows the customer to easily open up the display in order to see every bit of information that you've delivered. The latter is much like its name – folded "letter-style" as if you were housing it in a custom envelope for mailing. These are popular because they're effective at getting the information across quickly with little risk of losing the reader until the entire brochure is verified by the reader.

The Z-fold is another method used in order to promote a sequential reading of the piece. When it is opened, there's no more hidden material tucked away. It's simply more readable and provides a nice balanced flow to the custom brochure printing. They are ideal when you have multiple pages collated together as there is no chance for information to be stuck among the folding lines. Plus, they have the tendency to sort of pop open when you undo the fastener or wafer-seal.

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Accordion folding is when your brochure printing service takes the paper stock and adds back and forth folding lines to create multiple panels or generally about 4-5 pages worth. The front cover is generally the largest panel, with each following one about 1/32 of an inch in comparison with the one before it. It makes it easy to prop up on a desk or informational booth / display at trade shows and conventions. This type can be a good idea for people who need to elaborate a little more than what other forms of brochure printing are capable of.

Gate folds are also quite popular among business owners everywhere. They're much like the half-fold, except that the left and right panel branches off into one more a piece. It provides a more grandiose presentation factor for your piece, and an attractive one at that.

Source by Jesse Rees

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